About Agenda Surf

AGENDA SURF is a rider inspired business that grew out of a desire to bring Performance Wakesurfing Products to the Wakesports industry. A So-Cal / Idaho based design and manufacturing company which specializes in performance wakesports products. The AGENDA mission is to create innovative, design functional and performance driven products inspired by the top riders and companies in the industry. AGENDA manufactures various Action Sports products under the AGENDA brand name in addition to many private label/OEM product lines.

A Little More on the Personal Side:

The owners of AGENDA SURF LLC. are: Industry Veterans, Dave Field and Ray Cruz.

Dave Field is a lifelong boating enthusiast and has developed many watersports products over the last 10+ years for many companies. Dave began working with Hydro-Turf's parent company Pacific Creations several years ago to produce products specifically for the Wakesurf/Wakesports industry.

Ray Cruz has spent his 15+ years in the wakesports industry behind the scenes designing and developing products for some of the largest most influential brands in the wakesports Industry. Having spent the last several years exclusively wakesurfing, Ray envisioned Agenda back in early 2009 and began developing a performance driven product line. AGENDA’s launch was postponed due to Ray working with recent start up wakeboard companies. AGENDA has always been in Ray’s mind during his time with these wake brands and when Dave approached him about potential opportunities with Pacific Creations, Ray Jumped at the chance to get Agenda back on track.

AGENDA is now the flagship brand as a result of that collaborative effort. Currently AGENDA products are developed in conjunction with Pacific Creations and are manufactured at their Southern California facility. This relationship allows AGENDA to leverage Pacific Creation's well established supply chain and manufacturing capability in order to provide our customers with the best prices and highest quality products possible. The result of Ray and Dave’s efforts is the inaugural product line available on this website.


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